@article{Withanachchi_2019, title={Green Consumption’ beyond mainstream economy: A discourse analysis}, volume={1}, url={https://thefutureoffoodjournal.com/index.php/FOFJ/article/view/153}, abstractNote={<p>In contemporary society, green consumption is a popular concept. The life styles of people and consumption behaviors are moderated in accordance to the ‘green ideology’. The process of green consumption can be observed through social behaviors such as preference of bio foods, recycling, reusing, limiting the over consumption and using environmentally friendly transport systems. However, mainstream economic analyses on green consumption argued that consumer behaviors are due to the rational choice of individuality based on utility and self-preferences. The hypothesis of this paper on consumer behavior in green consumption is configured by discourses according to the discourse analysis.</p> <p>&nbsp;</p> <div><strong>References</strong></div> <div>&nbsp;</div> <div> <p>Abaidoo, Rexford (2010) If a Rational Consumer Could Choose His Own Utility Function, Would He Choose to “Go Green”?’ Journal of Applied Business and Economics, Vol. 10 No. 6, pp. 44-57</p> <p>Alfredsson, E.C. (2004) ‘‘Green’’ consumption—no solution for climate change, Energy Vol. 29.pp. 513–524</p> <p>Andersen, Niels Akerstørm (2003) Discursive analytical strategies, understanding Foucault, Koselleck, Laclau and Luhmann, Bristol: the Polity Press</p> <p>Beverungen, Armin (2006) Laclau, Discourse, Ideology, Centre for Philosophy and Political Economy University of Leicester pp. 1-16, available on www.cmsorg.wikispaces.com/file/view/BeverungenLaclauIdeology.doc (Accessed 16 September2011)</p> <p>Bøgelund, Pia. (2007) ‘Making green discourse matter in policy-making: Learning from discursive power struggles within the policy area of car taxation’, Ecological Economics Vol.63, pp. 78-92</p> <p>Connolly , John and Prothero, Andrea. (2008) ‘Green Consumption: Life-politics, risk and contradictions’, Journal of Consumer Culture, Vol.8, No.1,pp117-145<br> <br>Charter, Martin., Peattie, Ken., Ottman, Jacqueline and Polonsky, Michael J. (2002) Marketing and sustainability: UK: Centre for Business Relationships, Accountability, Sustainability and Society (BRASS)</p> <p>Crystal, David.(1980) A dictionary of linguistics &amp; phonetics, Malden and Oxford: Blackwell Publishers</p> <p>Dryzek John S. (2000) Deliberative democracy and beyond: liberals, critics, contestations, New York: Oxford University Press</p> <p>Dryzek, John S. (1997) The Politics of the Earth: Environmental Discourses, New York: Oxford University Press.</p> <p>Encyclopedia of Business 2nd Edition (2011) Available on, http://www.referenceforbusiness.com/encyclopedia/Gov-Inc/Green-Marketing.html (Accessed 19 September 2011)<br>Foellmi, Reto. (2005) Consumption Structure and Macroeconomics: Structural Change and the Relationship between Inequality and Growth, Berlin: Springer Verlag</p> <p>Fairclough, N. and Wodak, R. (1997) ‘Critical discourse analysis’, In: T. van Dijk (ed.), Discourse Studies: A Multidisciplinary Introduction. Vol. 2, London: Sage, pp. 258–84</p> <p>Friedman, Milton. (1957) A Theory of the Consumption Function, New Jersey: Princeton University Press</p> <p>Foucault, Michel. (2001) ‘Contributions in Philosophy’, Available on line http://www.scholarcache.com/wpcontent/uploads/2011/04/Foucault-WHAT-IS-AN-AUTHOR.pdf (Accessed 8 September 2011)</p> <p>Foucault, Michel. (1990) The History of Sexuality, Vol. 1: An Introduction, Vintage Book Edition (Random House Publishing 1976)</p> <p>Gilg, Andrew, Barr, Stewart and Ford, Nicholas. (2005) ‘Green consumption or sustainable lifestyle? : Identifying the sustainable consumer”, Future, Vol. 37, pp.481-504</p> <p>Green, Steven L. (2002) Rational Choice Theory: An Overview Baylor University Faculty Development Seminar on Rational Choice Theory Available on www.business.baylor.edu/steve_green/green1.doc (Accessed 16 September 2011)</p> <p>Hajer, M. A. (1995) The Politics of Environmental Discourse: Ecological Modernization and the Policy Process, New York: Oxford University Press</p> <p>Hastings, Annette. (2000) ‘Discourse Analysis: What Does it Offer Housing Studies?’ ,Housing, Theory and Society, Vol.17 No.3, pp.131-139</p> <p>Howarth, David and Stavrakaki, Yannis., (2000) Discourse Theory And Political Analysis’, In: David R. Howarth; Aletta J. Norval and Yannis Stavrakakis (ed.): Discourse theory and political analysis: identities, hegemonies, and social change, Manchester; Manchester University Press, pp.1-37</p> <p>Irvine, Sandy. (1989) ‘Consuming Fashion? The Limits of Green Consumerism’, Ecologis, Vol.19. No.3 pp.88-93</p> <p>Jacobitti, Edmund E.(1980) ‘Hegemony before Gramsci: The Case of Benedetto Croce’, The Journal of Modern History, Vol. 52, No. 1,pp. 66-84</p> <p>Johnstone, Barbara. (2002) Discourse analysis, Malden and Oxford: Blackwell Publishers</p> <p>Jørgensen Marianne and Louise Phillips. (2002) Discourse Analysis as Theory and Method,London: Sage Publication</p> <p>Laclau, Ernest. (1996) Emancipation(s), London and New York: Verso Publication</p> <p>Laclau, Ernest. (1992), Beyond Emancipation, Development and Change, Vol. 23, No. 3, pp.121-137</p> <p>Laclau, Ernest and Mouffe, Chantal. (1987) ‘Post-Marxism without Apologies’, New Left Review, pp.79-106</p> <p>Laclau, Ernest and Mouffe, Chantal. (1985) Hegemony and Social Strategy: Towards a radical democratic politics, London and New York: Verso Publication</p> <p>Lichbach, Mark Irving. (2003) Is rational choice theory all of social science, Michigan: The University of Michigan Press</p> <p>Macnaghten, Philip. (1993) ‘Discourse of nature argumentation and power ‘, In:Erica Burman and Ian Parker, Discourse analytic research: repertoires and readings of texts in action, Routledge, pp. 52-75</p> <p>Marianne and Phillips, Louise. (2002) Discourse Analysis as Theory and Method, London: Sage Publication</p> <p>Mann, Stefan. (2003) ‘Why organic food in Germany is a merit good’, Food Policy, Vol.28, pp.459–469</p> <p>Mansvelt, Juliana and Robbins, Paul.(2011) Green Consumerism: An A-to Z Guide, Los Angeles and London: Sage Publication</p> <p>Peattie, Ken and Charter, Martin. (1992) ‘Green marketing’ In: Michel J. Baker (ed.), The Marketing Book (Publishing 2003), Jordan Hill, Oxford: Butterworth- Heinemann, pp. 726-755</p> <p>Pedersen, Lene Holm, (2000) ‘The Dynamics of green consumption: a matter of visibility?’, Journal of Environmental Policy and Planning, pp.193-210</p> <p>Smith, Katherine T. (2010) ‘An examination of marketing techniques that influence Millennial’s perception of whether a product is environmentally friendly’, Journal of Strategic Marketing, vol. 18, No. 6, pp.437-450</p> <p>Stavrakakis, Yannis. (1997) ‘Green Ideology: a discursive reading, Journal of Political Ideologies, Vol.2. No. 3, pp.259-279</p> <p>Sutherland, Claire. (2005) ‘Nation-building through discourse Theory’, Nations and Nationalism Vol.11, No.2, pp. 185–202</p> <p>The GREENPEACE. (2007) ‘Amchitka: the founding voyage’, Available on http://www.greenpeace.org/international/en/about/history/amchitka-hunter/ (Accessed 19 September 2011)</p> <p>Turner, Rita. (2010) ‘Discourses of Consumption in US-American Culture’, sustainability, Vol. 2, pp.2279-2301</p> <p>Weiss, Gilbert and Ruth Wodak.(2003) ‘ Introduction: Theory, Interdisciplinarity and Critical Discourse Analysis’ In: Gilbert Weiss and Ruth Wodak (ed.) Critical Discourse Analysis: Theory and Interdisciplinarity, New York:,Palgrave and Macmillan,pp1-32</p> <p>Wullweber, Joscha and Scherrer, Christoph.(2010,)Post-modern and Post-structural International Political Economy, In: Denemark, Robert A. (Hrsg): The International Studies Encyclopedia, Oxford: Blackwell, Blackwell Reference Online<br> </p> </div> <div>&nbsp;</div> <div>&nbsp;</div&gt;}, number={1}, journal={Future of Food: Journal on Food, Agriculture and Society}, author={Withanachchi, Sisira}, year={2019}, month={Feb.}, pages={55-63} }