Future of Food: Journal on Food

Organic Food and Customers’ Perception: A Qualitative Study

MOHANAD MOHAMMED SUFYAN GHALEB
Department of Management, College of Business, King Faisal University, Al-Ahsa 31982, Saudi Arabia
SHISHI KUMAR PIARALAL
Director, Open University Malaysia, Menara OUM, Block C, Kelana Centre Point, Kelana Jaya, Malaysia

Health perception, environmental concern, perceived quality, price sensitivity, and social influence are the five main variables that this research intends to examine in order to understand consumer behaviour towards organic food in the Kingdom of Saudi Arabia. A qualitative methodology was used in the study, which involved eleven semi-structured interviews with a varied set of Saudi Arabian individuals. The data was analysed using thematic analysis, which consists of three steps: initial coding, topic creation, and theme finalisation. Organic food customers value the absence of synthetic chemicals and disease prevention, according to the paper findings. Organic food’ better taste, freshness, and nutritional content boost their attractiveness. However, high price sensitivity prevents wider adoption. Social influences including peer recommendations, digital endorsements, and family traditions can shape consumer behaviour. This study illuminates Saudi Arabian consumers’ complex organic food preferences, which has ramifications for marketers, regulators, and public health advocates. By addressing affordability issues and using social media, stakeholders may encourage organic food consumption and a healthier, more sustainable Saudi food culture. The research also advances consumer psychology, environmental sociology, and marketing theories.

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Myanmar High School Students’ Perceptions of College and International Readiness in Western Society

Mark Speckien
Louisiana Tech University
Mark Speckien
Louisiana Tech University
International students are more likely to experience mental health issues and increased stress. Mental health is often surrounded by negative societal stigmas that act as barriers to seeking support and tend to lead to greater mental health concerns. International students tend to seek socioemotional support from other international student peers rather than seeking out counseling services. However, this study shows that LGBTQIA+ international students were less likely to seek socioemotional support from other international student peers due to fear of their sexual orientation being discovered and their families finding out about their identity. This study examines how LGBTQIA+ international students talk about their experiences on and off campus in relations to their socioemotional well-being. Specifically, this study sought to better understand the complexities of LGBTQIA+ students’ identities, and the challenges they faced in terms of their socioemotional well-being. Implications for practice and future research are discussed.
Keywords : international students, socioemotional well-being, mental health, identity development, intersectionality, LGBTQIA